報告題目：A dual-signaling mechanism with distracted consumers

報告人：陳靜 教授

報告時間：11月6日 14:30-16:30

報告地點：成都校區博學樓B401、南充校區完井樓401（線上）

報告人簡介：

陳靜，加拿大Dalhousie University管理學院管理科學與信息系統系講席教授（William A. Black Chair in Commerce），2008畢業于加拿大University of Western Ontario毅偉商學院，獲管理科學博士學位。目前，她擔任了運營管理領域國際權威期刊OMEGA、JORS、ITOR等副主編，是加拿大人文與社會科學聯合會董事會成員（Federation for the Humanities and Social Sciences in Canada）。陳靜老師的研究興趣包括渠道競爭與供應鏈管理、運營管理與營銷交叉研究、顧客退貨管理等，目前已在相關領域國際權威期刊Journal of Retailing、Decision Sciences、EJOR、NRL、OMEGA等發表論文90余篇，同時她在全球頂尖案例庫IVEY Publishing發表了教學案例22篇。

報告內容摘要：

This study develops a two-period dynamic signaling model to examine a firm selling electronic products with price markdowns, where product quality is private information. The firm may use a price guaranteestrategy, offering refunds to early buyers if prices drop in the second period. We consider consumer forgetfulness and strategic waiting behavior, finding that the price guarantee strategy, alongside pricing, signals high quality, helping distinguish the high-quality firm from the low-quality one under moderate distraction. High distraction leads both firm types to offer price guarantees, while low distraction leads neither to do so. We also show that the price guarantee option can curb consumer waiting due to quality uncertainty, though its effect on total sales varies with consumer distraction and firm type. We identify conditions under which the price guarantee option benefits both the firm and consumers, and show that the high-quality firm is more inclined to offer price guarantee under quality information asymmetry.

主辦單位：人文社科處

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